Why creatives should drive sports cars.

I’m Michael and I make things;
Digital content, music, sandwiches, weird faces, hummed tunes, drawings, beats on my desk, recipes, a weird pattern to tie my laces in.

The long and the short of it is that they call people like us creative.

We think a tad bit differently. And we want to see/hear/feel/experience the product of that thinking.

What — pray tell — might happen if I slather both peanut butter and Nutella on this single piece of toast?

Just like cooking, just like playing piano — driving is no different.

I’m blessed with the privilege of owning a sports car.
And I do, not because I can, but because I’m wildly in love with driving. And if you’re a creative who hasn’t considered it. This is why you should.

If you’re a disciple of the A-to-B thinking, you’re free to exit this chat, as it would serve you in no discernible way.

Driving a car with character is solely a product of your input & attention. A car with character doesn’t mean something flashy or expensive. It means something built to serve the driver, not the commute.

See Beetle, Mini, Golf Mk1 for great examples of cheap cars with soul.

As you drive a car with character, it reveals to you how to become a better driver.

“Wait, does that exist?”
Does. Does indeed.

Much like purpose-build design programs send you down a road of better design, so will a more engaging car open a door of the exciting, challenging, interesting world of driving.

A driver’s car would communicate and feedback to you on every journey you embark on. You’d begin to understand it, and it, your inputs.

You’ll discern its sweet spot on the clutch, and exactly where it begins to bite on the breaks. You’ll unlock rewarding shifts, better acceleration on take off, and more satisfying downshifts when slowing down.

You’ll unpack its quirks and uncover its unique character. And once you do, you’ll forge a relationship between yourself as a driver (in terms of your driving style & objectives) and the specific tool that you’ve learned to wield.

Beyond the drive, is community too. Just as Designers champion Adobe and Marvel fans love each other 3000, car fans swear by the badge of their steerings. Via car memes, of course.

So a car isn’t a means from A to B.
A car is a piano. A sandwich. The pen tool.

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